Job Bank

Position Summary
Western Resource Advocates (WRA) is hiring an organized and creative Digital Engagement Specialist to join our Marketing and Communications Team. The Digital Engagement Specialist will be responsible for engaging our base of supporters, maintaining, and growing our email list, and ensuring that our website is an effective engagement and advocacy tool. This individual will play a supportive role in developing and managing digital fundraising campaigns, identifying ways to grow our constituent base, and using engagement and marketing strategies to further our programmatic and policy goals. Reporting to the Associate Director of Marketing, the Digital Engagement Specialist will collaborate with Development, Government Affairs and program staff to drive content marketing and digital campaigns and support fundraising efforts. The ideal candidate will have experience in email and online marketing, content creation, and project and database management and possess excellent writing and communications skills. This is a great opportunity to learn and grow with other marketing and communication professionals, while making an impact for an incredible non-profit.

Responsibilities And Activities
CONTENT CREATION
Lead in developing email and action alert content for integrated digital campaigns across the web and social media for both advocacy and development efforts.
Lead in identifying, creating, and implementing appropriate email content and engagement strategies.
Write marketing collateral, such as blogs, static webpages, newsletters, annual reports, fact sheets, and other content as needed.
Oversee content production management and timelines, working with WRA staff members to develop collateral for the website, email, action alerts, and webinars.
Assist with creating engaging website content that is optimized for search engines, follows best practices, and aligns with MarComm strategic goals.
Work with WRA team to develop marketing copy with inclusive and equitable language best practices.
EMAIL AND DIGITAL STRATEGY
Maintain and optimize a ladder of engagement to tie digital campaigns to our work and deepen our engagement with WRA’s advocates and supporters.
Work closely with the Development team to create and manage online fundraising strategies.
Conceptualize and create content for email marketing, advocacy actions, donor acquisition and stewardship campaigns in partnership with Development, Marketing and Communications, Government Affairs, and program staff.
Develop website, digital, and email strategies and goals in partnership with Associate Director of Marketing and Director of Marketing and Communications.
Identify and implement effective strategies to grow WRA’s email lists, engage key audiences, enhance opportunities for audience segmentation, and increase WRA’s click-through-rate and conversion rates.
Research current and emerging diversity and equity best practices, with an eye for inclusive and accessible approaches to digital engagement.
DATA AND REPORTING
Maintain marketing CRM, including maintaining data cleanliness, audience segmentation, and syncing with the Development CRM.
Develop dashboards and reports to track and evaluate the effectiveness of digital tools.
Track email analytics and analyze trends and best practices to create strategies for growth and improvement based on department goals.
Additional tasks within the Marketing and Communications team as needed.

Required Qualifications

A minimum of 3 years' experience in web and email management, with an understanding of how to leverage strategy and best practices to craft and execute compelling and effective digital engagement strategies across email and web.
Proven experience with a marketing CRM (such as Every Action, Action Network, Salsa, Salesforce, or others) and an ability to grow lists, segment audiences, track trends and incorporate best practices.
Experience managing content creation development with multiple collaborators.
Experience with WordPress or other web content management systems.
Experience structuring and crafting compelling website content.
Basic knowledge of HTML and CSS.
Commitment to WRA’s Diversity, Equity and Inclusion Principles and a passion for inclusive language.
Strong copywriting skills and experience writing email calls to action, blogs, and other similar content.
Attention to detail and proven proofreading skills.
Self-motivated, organized, and able to prioritize, juggle multiple projects and deliver successful results on deadline in a fast-paced environment.
Works well and collaboratively with a team. Genuine passion for the mission and work of WRA and interest in learning about the policies and issue areas that WRA works on.
Ability to travel: Some occasional travel within WRA’s region will be required for collaboration with WRA staff and stakeholders, including WRA retreats and trainings (approximately 10%).

Required Qualifications

A minimum of 3 years' experience in web and email management, with an understanding of how to leverage strategy and best practices to craft and execute compelling and effective digital engagement strategies across email and web.
Proven experience with a marketing CRM (such as Every Action, Action Network, Salsa, Salesforce, or others) and an ability to grow lists, segment audiences, track trends and incorporate best practices.
Experience managing content creation development with multiple collaborators.
Experience with WordPress or other web content management systems.
Experience structuring and crafting compelling website content.
Basic knowledge of HTML and CSS.
Commitment to WRA’s Diversity, Equity and Inclusion Principles and a passion for inclusive language.
Strong copywriting skills and experience writing email calls to action, blogs, and other similar content.
Attention to detail and proven proofreading skills.
Self-motivated, organized, and able to prioritize, juggle multiple projects and deliver successful results on deadline in a fast-paced environment.
Works well and collaboratively with a team. Genuine passion for the mission and work of WRA and interest in learning about the policies and issue areas that WRA works on.
Ability to travel: Some occasional travel within WRA’s region will be required for collaboration with WRA staff and stakeholders, including WRA retreats and trainings (approximately 10%).

Kimberly Bell hiring@westernresources.org