Deputy Public Information Officer
At ADEQ our vision is to be the number one state in the nation in balanced, leading-edge environmental protection through technical and operational excellence; and radical simplicity for customers and staff.
This position serves as the Deputy Public Information Officer for Water Quality and coordinates and implements Water Quality Division communications programs including media relations, marketing, social media and web content and other public relations and communications efforts designed to promote and support existing and new Water Quality Division initiatives and proactively communicate successes, achievements and delivery of mission outcomes. In this role, you will perform complex and sensitive work as a media liaison and information provider and prepare subject matter experts for live/recorded media interviews.
This position requires you to travel statewide and attend meetings and events outside of normal working hours. You also may be required to respond to urgent situations during evenings, weekends and holidays.
The ideal candidate will be:
• Mission-driven with a passion for protecting and enhancing public health and the environment and in particular, water quality.
• A team player who is organized, creative, and self-motivated, comfortable working both independently and collaboratively, and will thrive in a fast-paced, outcomes-driven environment.
• Detail-oriented with an ability to manage multiple tasks and priorities effectively.
• A skilled communicator with strong verbal and written communication skills, able to communicate effectively with a diverse range of stakeholders.
• Comfortable working independently and collaboratively, providing strategic support and performing the direct day-to-day work necessary.
Duties & Responsibilities
• Assist in external communications of Water Quality Division strategies and messages, which also support the agency's strategic objectives.
• Create, review, edit and fact check public information content including news releases, talking points, opinion pieces, fact sheets, media statements/responses, scripts, videos, social media and website content, mass emails, presentations, communications plans and other forms of written, verbal and electronic communication.
• Create and execute proactive water quality-focused social media campaigns and content to educate and inform stakeholders about programs and highlight achievements. This includes social media listening and responding to constituents.
• Proactively engage and coordinate with internal stakeholders responsible for providing documentation for content development.
• Work collaboratively with Water Quality Division program staff and the Communications Team to execute activities, administer campaigns, define goals and prepare and review performance metrics, e.g., social media analytics.
• Maintain situational awareness by monitoring both, traditional and social media. Track media engagement, coverage and prepare media monitoring reports.
• Knowledge of principles, practices and procedures used in public affairs, media relations and communications, professional applications of research and writing skills, media tactics (interview techniques and preparation), online and social media platforms
• Knowledge of principles and management tools, including performance metrics (Facebook, LinkedIn, Twitter, YouTube, Instagram, Hootsuite, Meltwater, CRMs); MS Office, Adobe & Google Suites; structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar and proficiency in AP Style
• Skill in prioritizing multiple tasks/projects to meet deadlines, reviewing (e.g., fact check) materials for accuracy and adherence to Department policies and procedures, writing in a variety of styles and according to Associated Press style guidelines
• Skill in communicating complex concepts in clear, expressive language understandable to the public and media, creating well-written, engaging copy for different audiences
• Ability to gather and verify news information through interview, observation, and research; interpret policies and procedures, manage and prioritize multiple tasks and meet deadlines
• Ability to produce professional-quality verbal, written and electronic communication
• Ability to establish and maintain effective working relationships with the public, media, and stakeholders and exercise sound judgment in these interactions
• Ability to present to small and large groups, transform technical data and complex information into understandable language to communicate to the general public, policy makers and local communities
• Ability to respond timely to citizen and media requests in a courteous and effective manner, work with scientists, engineers and other technical professionals on developing written content for specific audiences
• Bachelor's degree from an accredited college or university with major course work in public relations, marketing, journalism, communications, or a closely related field; and minimum of five (5) years recent professional work experience in public relations, marketing, journalism, communications, media coverage or related area.
• Demonstrated experience required in working in a position dealing with topics under public and media scrutiny; or any combination of education, training and experience, which demonstrates the ability to perform the essential functions of the position.
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