Social Media & Content Specialist


Delta Dental of Arizona

August 2, 2019

Delta Dental of Arizona, the state’s #1 dental insurance company, is looking for a creative, enthusiastic individual with strong writing skills and 2-3 years of experience in social media marketing to work at our corporate headquarters in Glendale. Reporting to the Director of Marketing & Communications and working closely with the Director of Community Benefit Marketing, the Social Media & Content Specialist is responsible for social media monitoring, content creation and planning, including day-to-day activity, community management and blog writing. The ideal candidate knows how to grow, engage and retain our followers while converting them into leads, customers, active fans, and promoters of our company/brand.

• Monitor and manage all DDAZ social media channels • Assist in developing ongoing social media strategy • Leverage existing social presence to increase user engagement and brand awareness across multiple audiences with sometimes competing interests • Create highly shareable content for DDAZ blog and social media accounts with a focus on plain language and user comprehension, as well as for search engine and conversion rate optimization • Develop, implement and evaluate social media campaigns to increase engagement among target audience(s) • Upload and schedule error-free content to social media channels, blog and website • Use discretion to interact with social media users in a timely manner via likes, comments and shares • Work as liaison with customer service to ensure customer questions, comments or concerns are responded to on all social channels quickly, consistently and on brand • Drive consistent, relevant traffic and leads from our social network presence • Coordinate with graphic designer to develop infographics, animation and/or video to support planned content for digital distribution • Understand and refine stakeholder personas • Identify and foster relationships with key influencers online • Measure, evaluate and report on the effectiveness of social media activities, tying key metrics back to core business objectives • Research and report on social media trends, emerging channels and best practices • Maintain a working knowledge of DDAZ product offerings and community benefit activities, as well as a comprehensive knowledge of oral health and dental insurance industry trends and news • Develop an understanding of regulatory requirements as it relates to writing health insurance marketing

You are an engaging communicator who makes connections everywhere you go! You're driven to achieve and positively impact the lives of others, leaving everything just a little better than you found it. You are a bit of a grammar nerd who loves creating concise and compelling copy that connects with its intended audience and you favor AP Style over the Oxford comma. You aren't intimidated by a fast pace or tight deadlines. In fact, you find that a little pressure brings out your best work! You like variety and can work independently but also value the ability to collaborate with others to innovate. You’re an empathetic listener who understands people’s motivations, interests and pain points—using that information to connect on a more personal level. A savvy communicator who uses tact and good judgement, you know when it's time to use “weekend” words vs. “work” words. You also have a healthy respect for data and metrics and use analytics to make good decisions.

• A bachelor’s degree in journalism, communications, marketing or a related field • Demonstrated knowledge and a strategic understanding of social media marketing and digital channels, including Facebook, Twitter, LinkedIn, YouTube and Pinterest • A minimum of 2 years of writing and social media experience in a business setting • Strong writing and copy-editing skills • Excellent organizational and time management skills • The ability to work independently and also in a team environment across multiple departments to effectively complete projects • Demonstrated ability to think creatively and critically in problem-solving and project implementation. • Bilingual Spanish speaking/writing proficiency is a plus. This position also requires proficiency in a PC computer environment using the Microsoft Office suite. Experience using a content management system (WordPress, Adobe Experience Manager, etc.), analytics software (Google Analytics) and social media management platforms (Hootsuite, Spredfast, Sprout Social, Buffer, etc.) required. Experience using graphic design software (Adobe Illustrator, Photoshop, InDesign etc.) is a plus.

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