Delta Dental of Arizona
April 22, 2022
Delta Dental of Arizona, the state’s #1 dental insurance provider, is looking for a creative, enthusiastic individual with strong writing skills and 2-3 years of experience in social media marketing.
Reporting to the Corporate Communications Manager and working closely with the Senior Director of Marketing & Communications and the Director of Community Benefit Marketing. The Social Media & Content Specialist is the voice of Delta Dental of Arizona for our many different stakeholder audiences and is responsible for social media monitoring, content creation and planning, including day-to-day activity, community management and blog writing. As a social media and content marketer, you will get to know our audiences, understand what messaging resonates best and create campaigns that grow, engage, and retain our followers while converting them into leads, customers, active fans and promoters of our company/brand. Excellent writing and critical thinking skills are mandatory.
This is a full-time role that can be done in a hybrid work environment. While most of the work can be done remotely, there are times where in-person collaboration is most beneficial.
What You’ll Do at Delta Dental of Arizona:
Manage the DDAZ editorial calendar, including monthly planning, daily publishing, and ensuring content goes out correctly, error-free, and on time
Assist in developing ongoing social media and content marketing strategy, which could include emails, white papers, webinars and website content for multiple audiences with sometimes competing interests
Assist in developing 360 content marketing campaigns with input from the larger Marketing/Communications team
Write and create highly shareable, creative content for DDAZ blog and social media accounts with a focus on plain language, user comprehension, and search engine optimization (SEO) best practices to improve organic search traffic
Own and manage a social media budget earmarked for expanding reach, engagement and brand awareness
Conceptualize and pitch ways to use video across our content marketing strategy
Use discretion to interact with social media users and other key stakeholders in a timely manner using likes, comments, shares and @mentions
Own daily community management by working with the customer service team to ensure customer questions, comments or concerns are responded to on all social channels quickly, consistently, and on brand. This could include community management tasks during non-business hours with support from other members of the Marketing/Communications team
Coordinate with graphic designer to develop infographics, animation and/or video to support planned content for digital distribution
Understand and refine stakeholder personas for B2B, B2C and provider audiences
Identify and foster relationships with key influencers online
Enhance and optimize our reputation/review management efforts
Concept and create “always on” social posts and social-first campaigns for ad hoc or “in the moment” trending topics
Measure, evaluate and report on the effectiveness of social media activities, tying key metrics back to core business objectives
Find opportunities to create and write thought-leader content for business leaders across the organization
Repurpose existing content to increase the longevity and usage across different content channels
Research and report on social media trends, emerging channels and best practices
Maintain a working knowledge of DDAZ product offerings and community benefit activities, as well as a comprehensive knowledge of oral health and dental insurance industry trends and news
Develop an understanding of regulatory requirements as it relates to writing health insurance marketing
Take photos at events for use on social media
Identify keywords and develop META data for blog posts
Uphold branding and style guidelines in all DDAZ communications to remain compliant with Delta Dental Plans Association standards
Additional tasks and projects as assigned
Some Projects You Could Work On:
Collaborate with community benefit team members to create content that spotlights our work in the community or highlights our partnerships with grantees
Write and develop oral health webinars in partnership with the graphic designer
Participate in or host Twitter Chats to increase our share of voice on social media
Partner with the mar/comm team to create compelling video content that can be leveraged across multiple marketing channels
Continue to develop employee advocacy programming that helps tell the story of our brand through our associates
This position requires proficiency in a PC computer environment using the Microsoft Office suite. Experience using a content management system (WordPress, Adobe Experience Manager, etc.), analytics software (Google Analytics) and social media management platforms (Hootsuite, Spredfast, Sprout Social, Buffer, etc.) required. Daily social media community management requires after hours response for questions or concerns when needed. Experience using graphic design software (Adobe Illustrator, Photoshop, InDesign, Canva, etc.) is a plus.
Candidates may be asked to submit writing samples and/or social media handles.
Working for Delta Dental of Arizona
Headquartered in Glendale, Arizona, Delta Dental of Arizona believes in treating employees well by providing an exceptional work environment and outstanding benefits. In addition to medical, dental, and vision insurance, associates receive generous paid time off, company paid short- and long-term disability coverage, life insurance, tuition reimbursement, covered parking, and a 401(k) plan with company match.
We know that the little things make a difference, and Delta Dental of Arizona employees share a spirit of camaraderie that our smaller company culture allows. In fact, the Phoenix Business Journal named Delta Dental of Arizona one of the Best Places to Work in 2012, 2013, 2016 and 2017. For more information on our company, visit www.deltadentalaz.com.
We’re proud to be an equal opportunity employer.
A bachelor’s degree in journalism, communications, marketing or a related field is required. Proven knowledge and strategic understanding of social media marketing and digital channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest, is required. A minimum of 2 years of writing and social media experience in a business setting is also required. You must possess strong writing and copy-editing skills in addition to excellent organizational and time management skills. You must be able to work independently and also in a team environment across multiple departments to effectively complete projects. You should also have a demonstrated ability to think creatively and critically in problem-solving and project implementation. Bilingual Spanish speaking/writing proficiency is a plus.
Alexandra Kastanis, SPHR Senior HR Business Partner firstname.lastname@example.org Delta Dental of Arizona