Museum of Northern Arizona
March 5, 2018
A National Medal winner, the Museum of Northern Arizona (MNA) has been celebrating the Colorado Plateau’s natural and cultural heritage since 1928. Our 200-acre research campus includes a Museum showcasing the geology, anthropology and art of the region as well as state of the art research and collections facilities. MNA’s renowned and award-winning Heritage Festivals of Arts & Culture (Zuni, Hopi, Navajo, and Celebraciones) draw thousands of national and international visitors. The Museum works in collaboration with native peoples of the region to protect and foster their cultures, traditions, and beliefs by encouraging artistic expression and supporting, empowering, and educating visitors about their art and culture. Position Description: The Director of Marketing and Public Programs exercises leadership over MNA’s communication and marketing efforts and is responsible for the day-to-day management and implementation of the museum’s public relations and media relations, advertising and promotional initiatives, and all external communications strategies. The Director of Marketing and Public Programs oversees the creation and distribution of all marketing and outreach materials to local, regional, national and international audiences.
Major Tasks and Responsibilities: Management – • Work with department managers and curators to promote MNA exhibitions, collections, research, education (Ventures and Discovery), and membership programs, as well as MNA Shops, public events, facilities, and partnerships. • Work with the Director & CEO to develop and prioritize allocation of resources. • Track and evaluate promotional efforts and produce monthly reports. • Serve as MNA’s brand champion to ensure consistent execution of brand guidelines and graphic design standards and maximize MNA’s brand positioning at every guest and community touch point. • Administer the daily functions of the Marketing Department to ensure that procedures are completed in a timely, efficient, and professional manner, and implement organizational improvements. • Supervise marketing staff, intern(s), and volunteer(s). • Act as an enthusiastic advocate and personal representative for the Museum in the community by promoting its resources, programs and services. • In time, oversee MNA’s programs. Public Relations – • Develop and implement a comprehensive marketing and public relations strategy for MNA to be updated on an annual basis. • Conceptualize, write copy, co-design, and distribute all collateral in accordance with MNA branding guidelines (i.e. brochures, posters, banners, flyers, advertisements, direct mail, and quarterly newsletter). • Write calendar listings, press releases, PSA’s and media alerts. • Establish and maintain cooperative marketing relationships with local museum, educational, tourism, outdoor adventure, and regional not-for-profit institutions to increase cross-promotional opportunities. • Maintain contracts with vendors for graphic design, public relations, and photography needs. • Oversee the dissemination of marketing materials to downtown Flagstaff and select northern Arizona locations including hotels/motels, shops, organizations, schools, visitor centers, Chambers of Commerce, and community bulletin boards. • Lead bi-weekly media tours Advertising – • Actively cultivate media relationships with local, regional, national, and international contacts to create and maintain a robust media list. • Evaluate and recommend communication and marketing tactics based on customer data (i.e. surveys and zip code reports). • Maintain media list, press clippings, photos, video, and slide presentation files. Social Media – • Oversee all social media including Facebook, Twitter, Instagram and YouTube. • Review and approve updates posted to MNA’s website by MNA’s departments. • Other duties as assigned. Education and Experience Requirements: • Minimum of five years’ experience in sales or marketing for non-profit organizations or public educational institutions. • Knowledge of fine art, anthropology, and/or natural sciences preferred. • B.S./B.A. in business management, marketing, advertising, or related field, or commensurate experience
Abilities, Skills, and Knowledge: • Proficiency with Microsoft Office suite • Fluency with social media platforms • Familiarity with WordPress • Fluent in Adobe Creative Suite (InDesign, Illustrator, and Photoshop) • Strong writing and editing skills • Strong organizational and time-management skills • Must be a team player with a positive, can-do attitude • Ability to communicate, both orally and in writing, with staff, trustees, visitors, participants, and others to whom you represent the institution. • Must be able to lift at least 35 lbs; sit, stoop, stand for extended periods of time. • Visual acuity and ability to work at a computer for extended periods of time. Working Conditions: Generally work indoors, Monday through Friday, 8 hours per day. Evening and weekend work may be required for special events and festival weekends.
• Minimum of five years’ experience in sales or marketing for non-profit organizations or public educational institutions. • Knowledge of fine art, anthropology, and/or natural sciences preferred. • B.S./B.A. in business management, marketing, advertising, or related field, or commensurate experience
To Apply: Please submit a cover letter and resume to firstname.lastname@example.org. Email is the preferred method of application submission. If you are not able to submit your application via email, please call Jill Thomas at 928-774-5211, Ext. 203 to receive additional instructions for application submission.