Arizona Theatre Company
February 17, 2021
The Director of Marketing and Communications is an experienced and self-driven professional who is responsible for developing and implementing new marketing and communications strategies and for leading marketing audience development staff in Phoenix and Tucson. The Director of Marketing and Communications is focused on acquisition of earned revenue and expanded media reach of the Arizona Theatre Company brand and message. This role will be responsible for new audience acquisition, existing subscriber growth and broader messaging for ATC by creating and implementing strategic marketing plans, and applying key performance indicators to drive performance via marketing efforts. Full-time (exempt); Reports to Managing Director; Location: Phoenix or Tucson
• Works closely with the Managing Director, Artistic Director and senior management staff in the development and implementation of short- and long-term strategic communications and marketing goals for the Arizona Theatre Company. • Develops media relations strategies to maximize media coverage for shows and to build general awareness that aligns with and demonstrates the mission, vision, and values of the organization. • Develops, with the Marketing team, the Company’s annual strategic marketing plan and leads the implementation of all tactical communications and marketing initiatives. • Identifies key demographics and strategizes ways to reach new audiences and retain commitment from the current subscriber base. • Oversees market research and data analysis to identify priorities in order to achieve strategic goals. • Oversees marketing support for Development and Education campaigns, programs, and events to ensure alignment with overall marketing objectives and company messaging. • Oversees the planning, development and coordination of print collateral to support marketing and institutional initiatives. • Oversees creative produced for multi-channel campaigns, including advertising, show promotion, social media content, web experiences, video, and photography. • Oversees development and execution of tactical media plans including but not limited to digital, print, television, radio, outdoor advertising. • Ensures the integration of digital media strategies, including web experiences, blog, social media, and email marketing in the strategic marketing plan. • Works with Director of Patron Services to integrate marketing strategies into subscriber growth and communications plans. • Collaborates and consults with all departments on alignment of front-facing marketing and communication efforts in conjunction with broader marketing plan, to engage and align their distinct audiences. • Ensures that responsibilities and accountabilities of all direct reports are well-defined. • Works in collaboration with the Board of Trustees, Managing Director, Artistic Director and Senior Leadership in charting the direction of the organization, assuring its accountability to all constituencies, and ensuring its effective operation. • Serves as the liaison with the Board of Trustees Marketing Committee chair to achieve the strategic goals of the Board Marketing Committee.
• Bachelor’s degree or comparable experience in marketing within the relevant fields of theatre, arts, nonprofit, online entertainment, or related segment. • Minimum seven years progressively responsible marketing and managerial experience, with a proven track record of success in a highly dynamic environment. • Experience in marketing in for-profit technology or software sales is a plus. • Significant responsibility managing projects from inception through execution, including defining goals, measuring progress, achieving both qualitative and quantitative benchmarks, and directing staff to do the same. • Experience with marketing CRM and digital distribution technologies and best practices for campaigns across multiple platforms. • Knowledge of website development, search engine optimization, pay-per-click advertising, social media, and email campaign management. • Knowledge, skill, and ability to execute general/consumer marketing strategies, campaigns, and branding and to conduct consumer research. Experience with theatre and/or arts organizations is highly desirable. • Knowledge of budgeting and project management practices; ability to plan, organize, and accomplish multiple projects concurrently in a timely manner and according to budget. • Provides leadership and build strong interpersonal relationships. • Communicate effectively and present complex ideas in a clear and compelling manner, both verbally and in writing, with demonstrated skill in written communications including but not limited to correspondence and reports. • Demonstrated success in executing marketing programs especially in planning, directing and executing campaigns. • Expert in tracking, analysis and reporting on campaign success to leadership and board. • Experience analyzing and evaluating market research and campaigns. • Ability to understand and work with budgetary procedures and policies, and experience reporting both expense and revenue figures. • Exceptional computer skills including Microsoft Office suite; familiarity with ticketing software systems; and familiarity with social media tools, websites, and video usage. • Experience with Salesforce and Patron Manager platforms desirable.
• 5-10 years experience in marketing, public relations, advertising or a related field.
Send a cover letter and resume to HR@arizonatheatre.org. Arizona Theatre Company is an Equal Opportunity Employer that welcomes all qualified employees and values diversity of every kind.