Digital Communications Program Manager – Foundation

Commensurate with experience


The Banner Health Foundation provides philanthropic support to Banner Health through gifts secured from individuals, foundations and corporations. This position is responsible for the digital communications needs for the Banner Health Foundation and Banner Alzheimer's Foundation. This position plays a crucial role in all fundraising campaigns. Manages online audience engagement strategy including web site content development and management, social media marketing and engagement, e-marketing/e-philanthropy and associated data analytics and reporting. Works with internal marketing team and external vendors to develop and manage digital assets. Provides regular reporting on online engagement and makes shifts in strategy as necessary. Provides Communications, Annual Giving, Special Events and Operations teams with online communications support as requested throughout the year.

This position manages a strategic online communications and audience engagement program that supports organizational objectives and initiatives while strengthening the company brand with internal and external audiences. This position will be highly integrated with special events, annual giving, stewardship management, donor outreach and other departments within Banner Health. This position is responsible for representing Banner in a positive manner both within and outside the organization. This position will interface with community donors, vendors, sponsors and senior facility management team members. Essential Functions: •Manages online, social and digital communications and marketing functions on behalf of the Foundation. Responsible for leading and supervising efforts in the digital realm to engage interested members of the community; stir discussion, show expertise and foster community connection through the deployment of informative, engaging content; communicate electronically with donors and key stakeholders; and drive traffic to the Foundations Web site and social media platforms. •Acts as Webmaster for Foundation website and social media platforms. Manages website content for the purposes of marketing, branding, donor acquisition and retention, and customer service for key users. •Executes e-marketing strategies through e-newsletters and e-blasts. •Implements Foundations social media strategy, serving as the eyes and ears of the Foundations brand as it appears online. •Tracks and reporting analytics data relating to online traffic, user engagement and online campaign results, as well as the effectiveness of marketing and communications activities. •Provides Communications, Annual Giving and Special Events teams with online and digital communications support as requested throughout the year. Coordinates and implements online engagement and marketing strategies for events, campaigns and initiatives to reach attendance and financial goals, as needed or directed. •Contributes to the development and execution of Foundation communications initiatives and marketing communications. Demonstrates a commitment to quality utilizing processes that include consideration of all stakeholders. •Builds and supports effective relationships with internal and external stakeholders and organizations. Develops partnerships, coordinates activities, produces work, exchanges information, and/or resolves problems related to communication.

Must possess a knowledge of digital marketing and/or communications as typically acquired through the completion of a bachelors degree in marketing, communications or related field. Must have excellent oral, written and interpersonal communication skills to effectively interact with departmental personnel and interact with the members of the community. Must have a working knowledge of personal software packages to perform the administrative functions described above. Must have the ability to multi-task in a fast paced environment, while maintaining confidentiality and professionalism.

Experience as typically acquired through completion of a bachelor's degree and eight years of communications experience, including five years of specific digital marketing experience. Significant knowledge of major trends in healthcare and online communication required along with modern graphic and production methods knowledge. Strong knowledge of content management systems and solid ability to write for the web, manage web site content and prepare photos, graphics and text for online deployment.

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