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The Walking Shred: When a Crisis Attacks and Your Reputation Is in Tatters

February 7 @ 7:30 am - 9:30 pm

The Walking Shred: When a Crisis Attacks and Your Reputation Is in Tatters

Did you know the first “Golden Hour” of crisis communications has been reduced to just seven minutes with the advent of social media? We now live in a digital world and we must radically change our entire approach to crisis communications. Join us for this lively discussion with Dan Gold, MPRCA, global marketing communications strategist, media commentator, and IABC chapter president from Canada.

Wednesday, Feb. 7, 2018
7:30 – 9:30 a.m.
Better Business Bureau Arizona
1010 E Missouri Ave
Phoenix, AZ 85014

About Dan Gold

Dan Gold, MPRCA, hails from the southern United Kingdom where he started out in IT, although media was always tugging at his heartstrings. At the end of the ‘90s, he made the leap into broadcasting, working for Europe’s largest radio network. In 2007, Dan was enticed to London, to work for a part of The Economist Group, producing content for global brands in fashion and luxury, automotive, sports, finance, aviation, tech, health, and education. While in London, Dan worked on campaigns that hit millions of people every week on TV, radio, and online. After more than 4,440 productions and content on every major news and entertainment network, Dan made the move to North America to continue his storytelling journey with Martin Charlton Communications.



February 7
7:30 am - 9:30 pm


Better Business Bureau Arizona
1010 East Missouri Avenue
Phoenix, 85014 United States