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The Flattening of Strategic Communication: Where Do I Fit?

March 22 @ 12:00 pm - 1:00 pm

In 2005, Thomas Friedman’s provocative book, The World is Flat, hit the top of the New York Times Best Sellers in one week. He spoke to the rise of standards in business and professional practices so people could work together across companies and borders with a unified goal of excellence driving their work and results.

By 2012, IABC released The Global Standard of the Communication Profession® to set the purpose and principles that drive strategic communication excellence throughout the world. The IABC Career Roadmap came out shortly after the Global Standard to enable communication professionals to choose their career focus and aspirations while embracing the values of quality and excellence in what they delivered to companies. It was a significant milestone for the communication profession.

Where do you fit in a world of communication professionals practicing the Global Standard? As you consider a new post, a promotion or an upcoming appraisal, are you confident explaining the knowledge and skills you have and where you want to go in your career?

Join IABC Fellows Mary Hills and Dr. Amanda Hamilton-Attwell at the virtual IABC Phoenix Lunch and Learn Tuesday, March 22, 2022, at 12:00 p.m. (MST) to talk about continuing your career story.

Before the Lunch and Learn, take the confidential IABC Career Self Assessment to discover where you fit in the Global Standard and possible next steps in building your career. Please download your assessment report in preparation for our session. You will also receive a session workbook, What’s Your Next Play? A Communication Professional’s Career Playbook, prior to the event.

At the Lunch and Learn, we’ll:

  • Discuss self-assessment findings and what they tell you
  • Delve into the IABC Proficiency Matrix to select areas for you to “stretch”
  • Put together your playbook to bring your “stretch” plan to life

Leave the Lunch and Learn with confidence to “fit in” as a strategic communication professional wherever you work.

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Meet the Speakers

Mary Hills, IABC Fellow, ABC, Six Sigma, of HeimannHills Marketing Group, Chicago and Phoenix, is an international marketing and communication professional providing expertise to organizations undergoing change and evolution. She also teaches in Loyola University Chicago’s MS Global Strategic Communication program and the Centre for Strategic Communication Excellence.

Mary’s career includes service in large corporations such as First Wisconsin National Bank – Milwaukee, Federal Reserve Bank of Chicago, Whiteco Advertising, NiSource and Northern Trust. HeimannHills focus brings marketing and communication expertise to organizations undergoing change and evolution in their growth strategy to ensure sustainability.

Mary holds a B.S. degree in marketing-finance from Marquette University, Milwaukee, WI and an M.A. degree in Communication – Organizational from Purdue University, W. Lafayette, IN.

Her industry leadership and work in marketing and strategic communication has been recognized with the IABC Rae Hamlin Award (2021), Royal Society for the Encouragement of Arts, Manufactures and Commerce – Fellow (2018), IABC Fellow (2016), IABC Chicago Karen Utterback Award (2015) and IABC Chairman’s Award (2012).


Dr. Amanda Hamilton-Attwell, IABC Fellow, ABC, CPRP, is the founder and executive director of Business DNA, providing specialized business communication services. She holds a PhD in communication science from the University of South Africa and is an Accredited Business Communicator and a Fellow of the International Association of Business Communicators (IABC).

Amanda has worked actively in the communication space for more than three decades – as a lecturer, researcher, consultant and strategic advisor for leading companies. Her conclusion after so many years in the profession – the stakeholders changed, the communication channels changed, and dominant themes changed, but the communication needs of stakeholders and the challenges faced by communication professionals did not change significantly.

Dr Hamilton-Attwell has been the chairman of the IABC Africa Region for several terms, was a trustee of the IABC Research Foundation and co-chaired the IABC Career Road Map task team. In 2014, she received the IABC Chairman’s Award. She is currently the immediate past chair of the Fellows Selection Committee.

If she is not working or being involved in a pro bono project, you will find her in a yoga class, the ballroom dance floor with her husband, or with a passport in her hand on her way to some faraway country with a strange-sounding name.


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