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[Postponed - TBD] The Fiesta Bowl and Dedication to Service

April 3, 2020 @ 4:30 am - 5:30 am


The IABC Phoenix Fiesta Bowl and Dedication to Service event scheduled for April 3 has been indefinitely been postponed. The action is the direct result of The U.S. Centers for Disease Control and Prevention’s (CDC) recommendation against holding any events or group gatherings of 50 or more people across the United States over the next eight weeks.

Individuals with reservations may hold on to their tickets until the event is rescheduled or cancel and request a full refund.

During this time, IABC Phoenix will continue to monitor the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and local health agencies for the latest developments relating to COVID-19 and will continue to follow the guidance of local and state government and public health officials.


You all know the Fiesta Bowl as an elite college football postseason game with some of the most memorable moments in college football history. There’s more to the Fiesta Bowl Organization, with its long-standing tradition of service and giving back to the community. What started as an annual postseason college football gridiron game, has evolved into an organization that generates $175 million in economic impact and gives over $3 million back to the community annually. What does it take to generate buzz and excitement for such a large, well-known event?

Join IABC Phoenix for a lunch at the Ziegler Family Fiesta Bowl Museum at the Scottsdale Waterfront, where the communications team will discuss what it takes to manage the narrative for an event that has local, regional and national acclaim. The team will discuss:

• Their roles and responsibilities

• The history of the Fiesta Bowl

• Shaping the message that the Fiesta Bowl is More Than Just a Game

• Communications challenges and successes

Who will be speaking?
• Scott Leightman, Fiesta Bowl Senior Director of Communications
• Alex Nash, Fiesta Bowl Communications Coordinator

**Free underground parking is available. Place “Olive & Ivy” into your GPS and follow directions, where there are several parking garage entrances adjacent to and across the street from the Museum.


April 3, 2020
4:30 am - 5:30 am


Ellie & Michael Ziegler Fiesta Bowl Center & Museum
7135 E. Camelback Road, Suite 190
Scottsdale, AZ 85251 United States
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