You all know the Fiesta Bowl as an elite college football postseason game with some of the most memorable moments in college football history. There’s more to the Fiesta Bowl Organization, with its long-standing tradition of service and giving back to the community. What started as an annual postseason college football gridiron game, has evolved into an organization that generates $175 million in economic impact and gives over $3 million back to the community annually. What does it take to generate buzz and excitement for such a large, well-known event?

Join IABC Phoenix for a virtual lunch and learn event where the communications team will discuss what it takes to manage the narrative for an event that has local, regional and national acclaim. The team will discuss:

• Their roles and responsibilities
• The history of the Fiesta Bowl
• Shaping the message that the Fiesta Bowl is More Than Just a Game
• Communications challenges and successes