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Small Business Seminar

May 3 @ 8:30 am - 11:30 am

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Establishing effective communication is the key to an organization’s success – particularly within a small-business atmosphere, where employees often wear many hats. This year’s annual IABC Phoenix Small Business Seminar will focus on helping small businesses maximize their online presence to ensure what they are communicating online is consistent with their overall brand message. Topics will include:

  • Make it Memorable. Five Steps to Making Your Brand Something Worth Remembering
    • Looking for ways to distinguish your brand? Don’t miss the top tips for helping you stand out from the competition. You’ll hear how one company is cutting through the clutter to deliver the brand message clients need to hear.
  • How to Simplify Your Website for a Better User Experience
    • Your website is your first impression, your strong (or weak!) handshake, and tells your audience exactly who you are and what you can provide. Often times, this simple communication gets lost in the clutter of your website design and content, distracting users from the path to conversion. Fortunately, there are simple steps you can take to improve the functionality of your website to create a positive experience for your users.
  • Using Video to Bring Your Story to Life
    • Bring your brand to life with video storytelling. Video is much more than standing behind a camera and looking through a viewfinder. In this session, learn how to:
      • shoot a creative and authentic story that attracts the attention of customers, employees and even the news media
      • improve your shooting, lighting and audio – even when working on a shoestring budget
      • optimize video to share online and grow your business


Robert Colbert, Make it Memorable: Robert is an enthusiastic supporter of creativity who has used an overactive imagination to capture the hearts and minds of people around the world for more than 15 years.  Interacting with people in a variety of formats is what keeps him enthusiastic about communications. Whether it is supporting a brand, messaging or internal initiatives, he gets to talk to people every day to hear their opinions.  His background in journalism fuels a lifelong desire for information and now he gets to share that passion with others.


Stefanie Becker, How To Simplify Your Website: Stefanie Becker is the founder and lead strategist of Stefanie Becker Digital Marketing, an agency for small creative businesses focused on high-quality lead generation and brand awareness. Stefanie earned her Bachelor’s from Arizona State and quickly found her passion in the fast-paced agency environment. As IABC Phoenix’s VP of Communications, Stefanie is responsible for leading internal and external communications through a wide range of channels.


Keith Yaskin, Using Video to Bring Your Story to Life: Keith has won three Emmys and three first-place Associated Press awards as a TV reporter, will discuss how small businesses can take advantage of video as a powerful multichannel tool. Keith is president of The Flip Side Communications LLC, a media company helping organizations tell their stories through video production and public relations.



May 3
8:30 am - 11:30 am


IABC Phoenix


5031 E Washington St
Phoenix, Arizona 85034
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