Alanna Vitucci has been an IABC member since 1999, and she is the newest member of the IABC Phoenix Board.

“When I was finishing high school and looking at colleges and various degrees, there was one thing I knew that I didn’t want to be involved in – communications,” said Alanna. “My father had worked for the Los Angeles Times for 30 years, and I had seen the challenges that come with a career in journalism and corporate communications.” Fast-forward 25 years, and three business degrees later (a BA, an MBA and a DBA), Alanna finds herself having worked in the communications field for 20 years. Her specialties include corporate communications, PR, marketing communications, content marketing, publication management and creative direction. She currently leads public relations for an automotive school.

Three questions for Alanna

What is your most used emoji?
The emoji where someone is blowing their hair out of their eyes.

Best professional development book you’ve ever read?
Cal Newport – Deep Work

What’s the best piece of business advice you’ve ever been given?
Know what you want in life, but be open to the direction that life takes you.